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15 Questions About Native Advertising

Is native advertising something new, or just a new name? Is it the same as content marketing? How does it relate to social media marketing? Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously...

Newcomers Guide To Internet Marketing

Many books have been written about how you can make money online. However, despite all these resources the vast majority of all new marketers fail to make any money online...Not only do they fail to make money, they often end up losing a lot of money instead. I have no doubt that it is possible to...

35 proven Ways to Triple Your Website Traffic

No matter what type of business you run,your end goal is to drive conversions. To achieve this goal, you first need to drive traffic to your site. If there are no website visitors, there are no people to turn in to leads. In this eBook, you will learn how to: Drive valuable traffic through social...

71+ Effective Ways To Get Massive Results From Email Marketing

71+ Effective Ways To Get Massive Results From Email Marketing is a free 77 page ebook that shares powerful tips and techniques for getting massive results from email marketing. Learn the benefits of building your own email list plus tips for how to write effective emails that get results This...

Influencer Marketing Blueprint

Influencer marketing can be defined as the practice of marketing products or services through people who have the ability to influence consumers. It involves identifying and building relationships with influential individuals who can sway your customers' purchase decisions.In this ebook, you will...

How To Build a Following on Instagram as a Photographer

Building a following on Instagram is difficult these days, with so many accounts out there how do you actually stand out? This eBook's purpose is to show you how you can gain more exposure on your Instagram profile, specifically as a photographer. Use the techniques in this book to grow your...

Printing 101: The Definitive Guide to Different Printing Methods and Techniques

This ebook is a definitive guide that provides you with information on different printing methods and techniques to help you implement a successful marketing campaign. Here you will read helpful articles on printing processes, inks, color jargons, and practical tips on effective printing and...

How to Transform Your Humble Digital Presence Into An Authoritative Figure

Selling on the internet today is no longer just about having the right product. One of the secret selling principles newcomers are using is the power of authority selling. When you're seen as a powerful figure, your messages go through to your audience that much faster and easier. But how do you...

Internet Marketing Manual

Marketing Pdf Books Free

Learn How You Can Make a Steady Income Working From Home Using My Affiliate Marketing Strategies.

How to Build a World-Class Internet Lead Generation Program

How to Build a World-Class Internet Lead Generation Program: Learn step-by-step how to build an Internet lead generation program that provides you with a steady supply of fresh leads and new customers.

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Reviews

Reviewed by Donald Chang, Professor, Metropolitan State University of Denver on 4/29/19

The textbook provides basic coverage of main concepts found in most principles of marketing. Overall, the discussion throughout the book tends to be less comprehensive. In some areas, the author glossed over without providing sufficient details.... read more

Reviewed by Nicole Lytle, Faculty Lecturer, LaGuardia Community College on 4/24/19

This resources covers all the relevant topics traditionally covered and necessary for an introduction-level course. The material is presented in comprehensive way. read more

Reviewed by Duane Bernard, Lecturer, Gettysburg College on 3/12/19

The text book covers all of the typical topics for this level of marketing. If there is any criticism it is that some topics are covered very sparsely. For example, the topic of subliminal messaging is given a few sentences. While it is not... read more

Reviewed by Lori Rumreich, Assistant Professor of Marketing, Marian University on 3/5/19

This book provides comprehensive coverage of marketing principles equivalent to other textbooks. There is very nice coverage of supply chain and logistics beyond many other principles books. The marketing plan section at the end is very useful.... read more

Reviewed by Rosemary Prince, Teaching Faculty III, Florida State University on 12/6/18

The concepts covered in Principles of Marketing - 2015 are appropriate for an introductory level course. The discussion of the 4 Ps as creating, communicating, delivering and exchanging provides an interesting perspective. An index and glossary... read more

Reviewed by Melodi Guilbault, Senior University Lecturer, NJIT on 5/21/18

The book covers all content generally covered in a Principles of or Introduction to Marketing course. The issue is that the content is old. The content is based on a text written in 2010. For example, there are only a few short paragraphs on... read more

Reviewed by David C Taylor, Assistant Pofessor, University of Houston on 3/27/18

A very good comprehensive introduction for marketing. Also would serve as a great refresher text for upper-level marketing courses. read more

Reviewed by Mary Tripp, Business Faculty, St. Paul College on 2/1/18

The textbook covers the material found in the majority of introductory marketing textbooks. The topics covered are appropriate and the scope meets the basic needs of a principles of marketing course. A searchable index would add to the... read more

Marketing Strategy Pdf Books

Reviewed by Kristin Hagan, Associate Professor, Northern Virginia Community College on 6/20/17

This text includes all of the major learning objectives covered in an introduction to marketing class. The main topics include the definition of marketing, strategic planning, consumer behavior, the 4 Ps, offerings, marketing channels, selling,... read more

Reviewed by Oksana Grybovych, Associate professor, University of Northern Iowa on 12/5/16

The text would greatly benefit from a table of contents, glossary, and an index. Otherwise, most content areas are discussed rather thoroughly - even though, as the previous reviewer mentioned, the text is lacking in its application towards... read more

Reviewed by Chris Blocker, Assistant Professor, Colorado State University on 1/7/16

Principles of Marketing by Tanner & Raymond is a very comprehensive text, which addresses the full gamut of topics that an instructor might want to cover. It also offers nice integration of some topics that might normally be neglected, e.g.,... read more

Reviewed by Marina Jaffey, Instructor & Program Leader Marketing, Camosun College on 10/9/13

This American Principles of Marketing text covers all the key areas & ideas normally included in a first year College/University Introduction to Marketing course. There are 16 chapters in the text and most key topic areas are discussed... read more